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Nanshan Porcelain: Guangxi Overseas Chinese Ceramics Flower - porcelain, ceramic, porcelain - HC Network building ceramics industry
Nanshan Guangxi China Limited liability company is the largest overseas Chinese of Guangxi Rong County's largest daily
Ceramics Manufacturer, ceramics industry in Guangxi have "an overseas Chinese of Guangxi to spend" the elegant reputation. In 2005, South porcelain company development task, benefit-oriented, to achieve a production value of 55 million yuan, export
Sell 20 million yuan, 2.66 million yuan more than last year; two goals are to create a new record. November 16, South porcelain company acquired by the National Certification and Accreditation Administration of China issued by the Commission, "US-bound production of household ceramics factory certificate" and a Rong received the first certification of ceramic exports to the U.S. manufacturer.
From "behind closed doors" to "open the door Yin"
Nanshan Porcelain Co., Ltd. Guangxi Rong County Lingshan located, is specialized in producing daily-use porcelain of overseas Chinese enterprises, the factory covers an area of 70,000 square meters, 1,500 employees. The late 80s of last century start-up company, because lack of experience and shortage of funds, the company had to be local, "self-reliance, behind closed doors," passively follow the market trends change, what any good sales on research, production and what the lack of long-term
Planning And forward-looking vision, unable to form a strong market appeal and cohesion
Brand Products. Worked hard over the years, the South porcelain chairman Gong Zengsen deeply aware of: only
Talent Continuously improve the quality of the enterprises to continuously develop in order to create a good
Corporate Culture And brand image. 2000? Companies to improve training of personnel to the primary position of all the management, invested several hundred thousand dollars per year
Train Funding for a full learning and training, also sent to Nanning to participate in professional learning technology and business management training courses, and even provide some management to enroll in a 3-year MBA (Business Administration) Professional distance learning college . Continue in-depth training and study, to further enhance the company's management level.
In "going out", the company also introduced "Please come in" policy, was hired in 2004 as "
Ceramics Leading authority, "said senior Kim Ceramics Research Institute, Guangxi and Jiangxi Ceramics Research Institute Division of Shaw as a public company's technical adviser. Two consultants to compile the site is suitable for the production of raw materials, forming, firing, painting,
Mold 5 large processes such as practical skills teaching 1,300 questions and answers, organized more than 50 training courses to address the daily production process at the difficult issues and process defects.
From "blossom everywhere" to "heavy attack underglaze color"
About how to deal with Competition Fierce market situation, general manager Gong Zhenfei South porcelain heartily, said: "Enterprises in the process of survival, as survival in the natural environment as the most important is to adapt and adjust, if you can not perceive the changes to the environment enterprises would be particularly dangerous. "
Early inception, the Southern Porcelain Company put quality as the basis for survival and development, adhere to the "market demand began, and finally customer satisfaction," the purpose, and passed the ISO9001: 2000 quality management system certification; products 2001 won the "China Institute of Technical Supervision Information" issued by "China Famous Brand", in January 2003, "China Quality Around the World" market research center awarded "Product quality, service quality customer satisfaction without complaint brand" honor China Quality Inspection Association awarded the "Quality of service commitment to double protection unit" title; in 2004 the company won the "China Light Industry Products Quality Guarantee Center" presented the "continuous years of quality assurance wantonly" and "quality assurance certificate", and won the "Guangxi brand "certificates.
2005 year, with market demand, the Southern Porcelain Company decisively optimized product structure, on more than 60 varieties of sales, profit, process stability, cost comparison analysis, eliminating a number of low value-added, immature technology, quality, unstable type. To varieties of merchantability, process maturity, green-focused, product development from disorder to order orientation optimization products to over 30.
Product mix to glaze porcelain color and gradually become the company's core products south, while the core products rose to nearly 30 million yuan output value, added value than the original 30% of conventional products. November 2005, South porcelain company successfully won the national "exports to the U.S. domestic ceramics factory certification," and later into Southeast Asia following the successful acquisition of the permit to enter the European market.
From "extensive cultivation" to "key development"
The year 2002, South porcelain company's marketing strategy once the "pervasive"?? Gave as long as they can sell the supplies, the result is "extensive cultivation," or even "total crop failure."
The face of brutal competition in the market, company executives determined to adjust the marketing strategy. The spring of 2002, the company, after repeated demonstration, decided to raise their "three axes"?? First, to strengthen the market research work, the attention from competitors, who transferred to consumers, established the pin set production, integrated production and sales to effectively achieve the marketable. Second, strengthen the marketing team building, business exchanges, and monthly analysis of efforts carried out so that the level of sales operations has been greatly improved ability to further enhance market development and new markets opened up the western, north-east market, Hunan, Shandong market and the market, especially in Shandong, Hunan, known as the "Porcelain Capital", means to enter these markets through the test stand the drop in the ocean, but the sales staff in the South porcelain "are aware of the angels fear to tread line "The confidence and hard work, or breaking the previous foreign
Estate Goods can not enter the market in Shandong and Hunan, the myth. Third, optimization of the implementation of market strategy, according to regional, sales, profitability, corporate reputation in the market divided into several indicators, focusing on cultivating good customer reputation. Through unremitting efforts, sales of significant growth market, especially Guangzhou market and new market development in Hunan and Shandong rapid market growth, the company's products sold in 2005 than in 2004, more than 510 million pieces, the sales run into the sound track.
Face 2006, face the new year, South porcelain company has stood on a new starting line. The face of flowers blooming in the market, general manager Gong Zhenfei pride Lofty said: "Our goal is to yield a 5% increase over 2005, the output value of 8% in 2005 to enhance sales of more than
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