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Music Is My Business Delivers Multi Grammy-winning producer / songwriter Bryan Michael Cox as the new face of the 2008 Heineken Red Star Soul Tour
June 12, 2008 (Atlanta, GA) - After months of negotiations Music Is My Business (Mimbo) awarded five Grammy-winning super producer, Bryan-Michael Cox as the official face and spokesperson of the Heineken Red Star Soul Tour (SIS) for the year 2008, more than a single brand Heineken national music tour.
Fusion of music through all elements of the brand, development, music is my company if Heineken's strategy suggests the need for new influential face, but champion of the importance of successful Heineken Red Star Soul Tour and the Heineken Prize for Independent achievement. Spreading the association Music is my business, Black Baby Inc Director of Operations, Donald Bowie and Heineken held a Bryan-Michael Cox listening session and media day Communication in New York. Press and media were invited to the studio to talk one-on-one with Bryan about his upcoming album, new group Dirty Rose "and more importantly about his participation in the 2008 Heineken Red Star Soul Tour and Independent achievement award.
"This is our second year working with Heineken and creating something new is important, the merger of a celebrity like Mr. Bryan-Michael Cox and Heineken made sense. He is a leading producer super and composer who flourished between racks and built its brand with legendary hit records. Now you are ready to share his story and talent, "said Music Is My Business CEO, Aaron Arnold. "Bryan achievements and progression represent exactly what the Heineken Red Star Soul initiative is all about. Creating a platform for true Soul / R & B artists and fans to celebrate the music, talent and hard work. "
In addition to serving as a spokesman for the tour Bryan-Michael Cox held in some cities on the tour. The star-studded lineup for the 2008 Heineken Red Star Soul concert series also include:. Raheem DeVaughn, Chrisette Michelle, Lyfe Jennings, and Dwele, among other artists' tour kicks off August 6 in Los Angeles and continues to New York, Chicago, Cleveland, Atlanta, Washington DC, Dallas, Detroit and Philadelphia.
MUSIC IS MY BUSINESS (Mimbo) is a fully integrated music company, headquartered in Atlanta. Mimbo houses several divisions including: Mimbo music (artists, producers and writers) TV and Film Mimbo, Mimbo Marketing and Brand Development. CEO Aaron Arnold is a former Sean "Diddy" Combs' assistant. Prior to working at Bad Boy Records, Aaron was a Senior Brand Executive at Hill & Knowlton (New York). Music is my business has been consultant for brands such as ESPN, Heineken, The United Nations World Food Organization and the MTV Making the Band, Platinum Selling Artists, Danity Kane. For more information, visit www.musicismybusiness.net or contact Tania Parker, publicist@musicismybusiness.net or 404.808.6439
Bryan Michael-Cox has written and produced popular songs by beating powerhouse artists like Mary J. Blige, Mariah Carey and Usher. And for his work with these icons, which scored its highest praise to date: a Grammy for best R & B song - "Be Without You" (Songwriter award) in 2007, a Grammy Award for Best R & B Album - The Emancipation of Mimi (production award) in 2005 and a Grammy Award for Best Contemporary R & B Album - Confessions (production award) in 2004. Bryan's talent has given a number 19 Billboard hits and SESAC songwriter award of year seven consecutive years from 2000 to 2007.
Heineken Red Star Soul is an event that demonstrates the ongoing commitment of ownership Heineken to bring consumers innovative and electrifying musical experiences. For more information about Heineken Red Star Soul concert dates, places performance and training, and information about the Heineken Independent Achiever Award, members of the selection committee and the receiver each record to www.heinekenredstarsoul.com
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