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Software Outsourcing India-Tapping new markets
The recent U.S. legislation raised the visa fees for employees of the outsourcing firm HI B visa and other bill supporters of the refusal of visas to foreign companies do not hire at least 50 percent of Americans in their U.S. offices. The latter events in the U.S. political front clearly reflects the growing frustration that has infiltrated American society, due to high rates of unemployment caused by the recession. This will definitely hurt India's software outsourcing fraternity. and the corners of the maximum number of HIB visas issued each year USA.
Indian IT industry has been recognized as a worldwide leader in software outsourcing. India is home to world-class business software development have developed and delivered cutting-edge IT solutions to customers around the world. U.S. is the senior partner in the IT industry and most of software outsourcing comes from U.S. companies. However, recent developments in U.S. must obtain the software outsourcing India fraternity thought to explore new avenues that will help Indian industry IT technologies to maintain its rule for longer.
The other Asian countries like China, Philippines, Vietnam and Thailand are rapid progress in IT outsourcing arena. China is behind India in software and outsourcing is fast approaching, to dislodge India from its position number one. Therefore software outsourcing to India will decrease if necessary steps are not taken at this time. The priority is to reduce dependence on U.S. companies and consequently increase the focus on European and Japanese markets.
The higher dependency on U.S. markets and lack of market knowledge untapped as Japan, China and Europe will create negative impact on the outsourcing of software. India to maintain its number one worldwide IT platform must focusing more on appeal to the European and Japanese markets.
There are language problems with Chinese, Japanese and not English-speaking customers in Europe, which can be effectively solved by developing customized training programs that enable IT workers in India to learn new language and the complexities of these cultures. The Japanese market offers abundant opportunities that can be used wisely if the Indian software suppliers to follow the right strategy. The aim should invest in Japan on a long term, because the Japanese market discourages short-term players.
China is a close competitor close and best way to handle this increasing competition is to penetrate the Chinese market through close cooperation with Chinese companies as offshore development centers in China. DDC in China will certainly help to Indian software companies outsourcing to easily penetrate the Japanese market, due to cultural and geographical proximity of Japan and China. Recruiting Chinese software workers well versed in the Japanese language is the best option for Indian companies outsourcing at this time.
The European front in the IT industry in India should try to take advantage of strong trade relations between the EU and India. The outsourcing companies software should pay more attention to the IT needs of major European countries like Germany, France and the United Kingdom, which offer great business potential software outsourcing. India should encourage the IT industry to focus more on emerging markets so as to retain its number one for a long time come.
About the Author
Tatvasoft champions for software outsourcing India cause, by tapping new markets and serving them with path breaking IT solutions so that they reap the benefits of software outsourcing to India.
Excursions in China ctd. - Lauren Lowe - AsiaLearn Video Blogger Spring 2010
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